On 16 October 2013, Ford Sollers Yelabuga plant hosted a ceremonial launch of Ford Kuga full-cycle manufacture. The ceremony was attended by Tatarstan Prime Minister Ildar Khalikov, Ford Sollers President Ted Cannis, Director General of ОАО Sollers Vadim Shvetsov, Deputy Minister of Industry and Trade of Tatarstan Rashat Fattakhov, Ford Sollers Executive Director Adil Shirinov, and a special guest of the ceremony, Ford Motor Executive Chairman Bill Ford.