On 27 June 2013, Tatarstan Deputy Minister of Industry and Trade Gulnara Akhmadeyeva visited Naberezhnye Chelny City to attend the celebration of the Youth Day and to join the Universiade 2013 Torch relay.
The flame torch, an essential attribute of the competitions, was carried by candidate masters, winners of various international and all-Russia contests, and athletes who will participate in the 27 World Summer Universiade, as well volunteers and partners of the University Games. The Mayor of Naberezhnye Chelny Vasil Shaikhraziev was the final flame bearer.