For the first national contest of regional brands, “Tastes of Russia”, the Zelenodolsk Dairy presented a product that it is especially proud of, the Zelenodolsky Katyk produced under the “Vas’kino S’chastye” (Vaska’s Happiness) brand.
Katyk (or Qatiq): this traditional Turkic drink is considered a beverage of youth and health since ancient times. This is for a reason, since it has a large amount of vitamins and trace elements, is easily absorbed, and helps solve digestive problems.
The Zelenodolsky Katyk has already brought the plant a well-deserved award: a laureate diploma of the “100 Best Goods of Russia” contest in 2014, while the “Vas’kino S’chastye” brand became this year’s winner in the “100 Legendary Brands of Tatarstan” contest.
The Zelenodolsk Dairy Processing Plant (ZMK) is one of the leading enterprises in Tatarstan. Every day more than 630 tonnes of high quality milk is supplied to ZMK from all farms of the republic. The company’s products are also used for baby food.
On November 19, a popular vote will be announced on the Tastes of Russia website, within which everyone will be able to support their favourite regional brand.
All project participants will be included in the federal support and promotion programme to get a chance to improve the qualifications of its employees, while the winners will have an opportunity to receive support for growing demand and sales.