Today on August 16, the Kazanskaya Yarmarka Exhibition Centre hosted a workshop for manufacturers dedicated to the introduction of systems for tracking the originality, movement, and location of manufactured goods.
The introduction of such systems allows manufacturers to track the chains of sale and use of goods, analyse their demand, target audience, and predict future sales, advertise the product, protect their products from counterfeits, facilitate the promotion of goods to foreign markets, etc.
The workshop was moderated by Deputy Minister of Industry and Trade of Tatarstan Denis Valeyev.
During the workshop, speeches were delivered by representatives of development companies.