Tatarstan in Top 30 pilot regions for industrial tourism development

20 September 2021, Monday

Agency for Strategic Initiatives (ASI) with the support from the Russian Ministry of Industry and Trade since August 4, 2021 launched a competitive accelerator programme to develop industrial tourism as a mechanism to improve the image of Russian companies and build up consumer loyalty to the products of Russian brands.

The contest was held among 53 constituent entities of Russia. Tatarstan formed a strong team as one of the 30 regions that were selected to take part in the Accelerator.

The Ministry of Industry and Trade of Tatarstan selected 10 enterprises, including Tatspirtprom, KAMAZ, IT Park, Kukmor Felt Factory, ZF KAMA, Engineering and Production Centre, Kukmor Metal Ware Plant, Sabinsky Lespromkhoz, Vyksa Metallurgical Plant, Alsou Almetyevsk Hosiery Factory.

The acceleration programme has three modules, which include the formation of the region’s industrial tourism strategy, setting up of tours to enterprises, including virtual ones, as well as the development of excursion routes and their promotion.

Participation in the ASI project will make it possible to create new tourism programmes for enterprises and build a strategy for the development of industrial tourism in the region with the involvement of federal experts.

According to the results of the three modules of the selection stage, the developed programmes will be included in the offer of Russian tour operators and will be presented on the foreign markets. The finals of the ASI All-Russian Accelerator for Industrial Tourism are scheduled for December 2021.

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