Since today, the products of the well-known chain of Tyubetey fast-food restaurants are available in all Auchan hypermarkets in Kazan.
One of Auchan’s missions is to provide its clients with tasty and healthy goods produced locally; for this reason, the company actively cooperates with local producers in all regions of its presence and helps them develop. For example, the Tyubetey chain of fast-food restaurants has become a new partner of the retailer in Tatarstan. Tyubetey popularises Tatar culture and values and is one of the favourite brands of local residents.
“We are glad to announce our partnership with Tyubetey. The company participated in an event for potential Auchan partners, as well as in a fair of regional producers and farmers, organised with the support from the Ministry of Agriculture and Foods of Tatarstan in one of the Kazan hypermarkets of our retail chain. We see that Tyubetey’s products are very popular, so we decided to cooperate on a permanent basis,” said Sales Director of Auchan Retail Russia Hypermarkets Aleksandr Sossar.
The assortment includes more than 20 frozen semi-finished and ready-made Tatar dishes, including gubadiya, zur balesh, manty, elesh, echpochmak, bekken, and other national baked goods. These are made in-house, contain only natural ingredients, and are halal.
“We are very happy that one of the biggest players in the Russian market is helping us in our important mission of popularising Tatar cuisine,” said Director General of Tyubetey Ruslan Gilmutdinov.