On May 19, 2021, an award ceremony was held in Moscow to honour the winners of the Best Commercial Vehicle of the Year in Russia 2021 contest. The nationwide contest has a 20-year history and an authoritative status, the main criterion for nomination being the significant contribution a vehicle has made to transport efficiency. According to the decision of the jury, Sollers Ford received a well-deserved award for its success in developing the Russian market.
Jury members were greatly influenced by Sollers Ford work on product customisation and availability of 145 special versions of Ford Transit vehicles that allowed the company to enter new market areas; rapid steps towards production localisation that have great social importance for the regions, as well as development of Russian suppliers that got an opportunity to enter global Ford markets.
Ford Transit is one of the most popular vehicles in the LCV segment. The loyalty of its customers are due to a number of vehicle’s advantages, such as quality and reliability, low cost of ownership, high level of service in an official dealer network at an affordable, one-of-the-lowest for LCVs, maintenance cost, and many others.
Ford Transit production was launched at the Sollers Ford factory in Yelabuga using full-cycle technology, which allows the company to offer Russian customers an up-to-date product adapted to operate in Russian conditions at a competitive price.