Long-standing partnership exists between Tatarstan and X5 Retail Group

4 February 2021, Thursday

A conference dedicated to the cooperation of Tatarstan commodity producers with X5 Retail Group was held at the Kazan International Equestrian Centre.

The event was attended by Tatarstan President Rustam Minnikhanov, Chief Executive Officer of X5 Retail Group Igor Shekhterman, Deputy Prime Minister and Minister of Industry and Trade of Tatarstan Albert Karimov, and Director General of the Pyaterochka retail chain Sergey Goncharov.

Before the start of the conference, high-ranking guests examined the exhibition of Tatarstan manufacturers producing food products and non-foods.

During the conference, CEO of X5 Retail Group Igor Shekhterman and Director General of Pyaterochka Sergey Goncharov spoke about market development trends and strategies of X5 and Pyaterochka. Local manufacturers learned about the company’s approaches to assortment creation and the introduction of new items, talked about interactions in the production of their own brands, stimulation of demand, customer-oriented marketing and requirements to food products.

Also within the framework of the conference, an agreement on cooperation was signed between the Tatarstan Government represented by Tatarstan President Rustam Minnikhanov and X5 Retail Group represented by CEO Igor Shekhterman.

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