Ministries of the Republic of Tatarstan Ministry of Industry and Trade of the Republic of Tatarstan

Ford Sollers announces company renaming

1 October 2020, Thursday

Ford Sollers announces that it will be renaming the company from October 1, 2020 to Sollers Ford. The decision to rebrand was made by shareholders of the JV Ford Sollers, PAO Sollers, and the Ford Motor Company.

“On July 1, 2019, Sollers acquired a controlling stake (51%) in the JV and, as a managing shareholder, focused on the company’s operating activities, development of new sales tools, and sustainable growth of Ford Transit’s share in the Russian LCV market. The company renaming is the next stage in the long-term development strategy of the JV after its restructuring”, CEO of Sollers Nikolay Sobolev said.

Sollers Ford confirms that the renaming of the company will not affect business processes and customers: all obligations for warranty repair and service of Ford vehicles will be fulfilled in full, as before.

Ford Transit production was launched at the Sollers Ford factory in Yelabuga using full-cycle technology, which allows the company to offer Russian customers an up-to-date product adapted to operate in Russian conditions at a competitive price. The range of basic versions includes an all-metal van, bus and chassis; vehicles are available to order with three options for the base length, two options for the roof height and all drive types, including all-wheel one. To date, the full range of special versions of vehicles based on Ford Transit includes 141 modifications for special and social purposes and continues to grow.

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