Tatneft and Magnit opened joint stores
Tatneft filling stations and Magnit retail chain have launched a joint pilot project, the opening of retail outlets at the company's filling stations.
Testing the first retail outlets under the Magnit brand began at a Tatneft gas station in the Krasnodar Territory, where the retail chain opened compact stores with the most popular range of goods. The first two facilities are located near the M4 Don federal highway on the way to the Black Sea coast, where a focus has been made on popular products, including various types of coffee, confectionery, beverages, etc.
Over the past five years, Tatneft’s distribution network has gained sufficient competence in the non-fuel business and is not limiting to the sales of oil products. As part of its filling station chain upgrade, new station formats are being introduced with an expanded cafe area, developed public catering; customers at Tatneft filling stations are offered high-quality grain coffee, national bakery products, and a wide range of goods and services. One of the areas for the non-fuel business development is the cooperation with well-known retail chains or fast-food chains, which allows expanding the list of services and attracting new customers to its filling stations.
In addition to the southern direction, Magnit stores are also expected to be organised at filling stations in the Moscow area. Following the results of this project, a decision will be made on further development of cooperation with the Magnit chain.
Based on information by Tatneft Press Service