NEWS

Today, the UNICS Cultural and Sports Centre saw a lecture by Chairman and CEO of Haier Group Zhang Ruimin on new methods for managing present-day production processes using the example of the Haier Corporation.

There were no empty seats in the UNICS concert hall: university professors, students, employees of ministries and agencies, representatives of Tatarstan companies came to gain unique knowledge about the management system introduced by Mr. Zhang Ruimin.

New methods for managing present-day production processes – the RenDanHeYi model – are an integration of employee values ​​with the user values they create. Describing the RenDanHeYi management model, Mr. Zhang Ruimin said that the most important thing in the enterprise’s work is to give maximum freedom to each employee so that they have an opportunity to show their creative abilities. To implement this model, the Haier Corporation has achieved 3 zeros: zero distance from users, zero signatures in process, and zero delay in experience.

Mr. Zhang Ruimin also spoke about the COSMOPlat platform he created. The platform is a vehicle for promoting the Haier ecosystem brand.

At the end of the lecture, he presented a book by Cao Yangfeng “The Haier Model: Reinventing a Multinational Giant in the Network Era”, after which the students were able to ask questions about the specific features of the Haier Corporation and the management system implemented in it.